While they have always been prevalent in dentistry, they have only intensified in the post-coronavirus environment!
And what we’re seeing? Well, you have a ton of dentists that are:
- Have staff who canâ€™t come back to work yet,
- Or staff donâ€™t want to (or just arenâ€™t) going to come back, and
- To add insult to injury, when trying to fill an open position, we see doctors having trouble finding good candidates, or
- Candidates donâ€™t follow through after the interview!
And these problems are not limited to any particular position! It could be administrative staff, hygienists, assistants â€“ you name it!
So, yes, right now dentists have a real problem.
And look, itâ€™s easy to get â€śstuckâ€ť on the negative here.Â You know, that colleague whose staff donâ€™t want to come back to work because they are getting more from unemployment! Or that applicant taking job interviews just to prove that theyâ€™re â€ślooking for workâ€ť to keep qualifying for unemployment!
The bottom line is that people â€śgamingâ€ť the system are only a small percentage of your potential hires. Most people donâ€™t do this.
That said, trying to hire by doing the same old thing isnâ€™t going to work right now.Â And thatâ€™s the subject of this post! Specifcially, I want to share seven things that MGE Clients are doing to quickly find and hire qualified candidates in the aftermath of COVID-19.
1. Advertise in more places
Placing an employment â€śadâ€ť is just that â€“ ADVERTISING.Â If your â€śadvertisingâ€ť is not working, well, some changes are in order! Assuming your ad is well written (see point #2 below), youâ€™ll need to appeal to MORE PEOPLE, to get more prospective employees.
The more people you reach, the more responses youâ€™ll get, and the more likely youâ€™ll be able to find your candidate!
(Related: 4 Tips for Hiring Great Front Office Staff)
There are a number of places you can advertise, like Indeed, LinkedIn, Monster.com, ZipRecruiter, iHireDental, DentalPost, CareerBuilder, Craigslist, and many others. There may be Facebook groups for your community that you could post in. Even bulletin boards at local markets, gyms, community centers, schools, etc.
I also recommend broadening the categories you post the ad in. Donâ€™t limit yourself just to dental (see point #6 below). You can post in general administrative job categories to reach more people. There are plenty of people formerly employed in customer service and retail who, with a little training, would do great in dental.
It may cost you a little more, which I know you donâ€™t want to hear after being shut down for 1-2 months.Â But how much is having that position unfilled costing your practice?
Now, what if you get too many applicationsâ€”so many that youâ€™ll never have time to interview all these candidates? Donâ€™t worry we cover that below.
2. Your hiring advertisement
And in advertising, you want to stand out, grab the attention of the people youâ€™re looking for, and motivate them to take action.
And if you do this right, itâ€™ll isolate the people youâ€™re looking for.
So, donâ€™t just put the job title and functions on there.
Include some information about your practice and office cultureâ€”the mission or purpose of your practice, what itâ€™s like to work there, the attitude of the team, etc.â€”and the qualities youâ€™re looking for in an employee.
You may be a busy, rapidly growing practice looking for an energetic person that likes talking with people to use all their skills in a fun, fast-paced environment. Your mission statement may be to help people in your community get healthy and eradicate dental disease.
Those are all words thatâ€™ll attract people that want to be productive, busy and work together with a great team. And it wonâ€™t attract people that want to just keep to themselves and coast along with minimal effort.
3. Pay attention to the candidatesâ€™ ability to communicate during the application process
One of the biggest â€śtellsâ€ť for whether or not someone will be a great, productive team member is their ability to communicateâ€”and their willingness to communicate.
Dentistry is a â€śpeople business,â€ť and requires interaction with patients and other team members. Having quick, positive communication is essential.
If someone is slow to get back to you, doesnâ€™t bother to mention important things, or isnâ€™t clear with their communicationâ€”thatâ€™s not a good sign!
Another thing you could try? Put on your ads that you want the prospective employee to call in for an interview.
If someone picks up the phone and promptly calls your office to apply, that could be a sign that they have a better communication ability than someone who just sends their resume in a few days later. You donâ€™t have to do this, but you might want to try!
Throughout the hiring process, if someone takes a long time to reply to your emails, calls, or text messagesâ€¦thatâ€™s not a great sign either.
Itâ€™s not a hard and fast rule, but itâ€™s an indicator.
4. Act FAST when you receive an application
People who are inherently ambitious, productive, and communicate well donâ€™t tend to sit around waiting for a job for a long time. A great candidate most likely wonâ€™t be complacent with being unemployed for a long time. Theyâ€™ll apply to multiple places and someone will snap them up quickly.
So, you need to move quickly if you want to get the best candidates. Get them in for an interview within 24-48 and then make a decision quickly.
5. Donâ€™t expect to hire the first person you interview. Schedule lots of interviews.
I know itâ€™s hard to fit interviews into an already busy schedule, but hiring is a numbers game. The more applications you receive and the more people you interview, the more likely you are to find the right person.
Nowadays with tools like Zoom or other video conference platforms, itâ€™s easy to schedule a quick interview. You can even do it from home if you arenâ€™t able to carve out time at the office during the day.
6. Donâ€™t require prior dental experience for front office positions.
You want someone that is bright and willing. You can easily teach someone how a dental office works.
For new employee training, Iâ€™d suggest our on-demand video training platform, DDS Success, we have full positional training for the Receptionist, Scheduling Coordinator, Financial Coordinator, etc. We make it very easy for you to train up a new employee with no prior dental experience.
So, donâ€™t narrow your search and deprive yourself of great candidates.
7. Think outside the box. Ask your staff, patients, colleagues and friends if they know anyone thatâ€™s looking for work. Put up a sign in your office.
People tend to socialize with others that share common interests and ideals. So, if you have a productive, upbeat staff member, or a patient or friend thatâ€™s upbeat and a great communicatorâ€”ask them if they know anyone that would like a job!
You may even have patients that are looking for work themselves and never considering applying at your office until you brought it up.
And keep asking people. Donâ€™t just ask one or two people and call it quits. Just like with the hiring ads, the more people you reach the more likely you are to get a response.
You can even keep an eye out for people you meet in passing. If they stand out to you, then ask if theyâ€™d be interested in a job.
And Iâ€™d definitely recommend attending local study club meetings (even if they are virtual) and talking to your colleagues. They may know someone.
I hope these tips help!
If you would like more help, go ahead and reach out to us today. Weâ€™ll give you a free consultation and give you some guidance with your hiring efforts. Call us at (800) 640-1140 now or fill out the form here to schedule a time.