You may spend a lot of money on Marketing. Whether it's a direct mail campaign, Google Ads, Facebook Ads, etc.
You want to make sure that it's not money wasted.
When a potential new patient calls in to your practice, you only get 1 chance at the first impression. Make sure whoever you have answering the phone knows exactly how to handle that call.
Maybe your staff member doesn't know how to answer the questions. Maybe they have a lot going on. Maybe they just aren't trained. Or maybe they don't WANT the phone to ring.
Any of these scenarios is costing you BIG. Not just from the money wasted on the Marketing you're sending out, but also on the loss of the treatment that you would have done had they scheduled that new patient.
Now is your chance to find out whether you have a super star at your front desk, or someone who's strangling your profits.